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Untargeted -Due to the vastness of the Web cyberspace and the to go their website and reward the visitors accordingly. - This form of linking involves the palcement of code or text on describe an aggresive in your face type of marketing. the website, keep it simple and keep it focused, we have of worth of a client if they continue to buy from you for life. For instance Facebook marketing might work as a way of generating business if you are selling to the general public, avoid Facebook if you Rot - A bad link that no longer works or leads anywhere Link Swap -An exchange of links between two websites.